You’ve probably heard someone say that a certain team, let’s say, Liverpool, has a lot of value to win in those odds, or that Chelsea have no value at that price.
You will find out exactly what they mean after reading our article. In it, you will learn about the most important thing in sports betting, the only sure way to win, namely the value of bets, how and where to find it.
What is value
We will first give an example of tossing a coin. There are two options, heads or tails with a 50% chance for one and a 50% chance for the other. This equates to odds of 2.00 for each. The coefficients are calculated by dividing the number 1 of the probability in decimal places. That is, 1 divided by 0.5 (50% in decimal places is 0.5), which is equal to 2.00.

Now imagine that you have been offered 3.00 odds for heads and 2.00 for tails or even less – 1.50. What will you bet on? Since the actual probability is the same, you will bet on the higher odds.
The odds of 3.00 are higher than what the basic probability offers, creating a value bet. The bigger the difference, the greater the value of the bet.

Value bet means the probability for a given result to be higher than the odds that reflect it in the bookmakers. Simply put, when you bet on value, you will place bets that have a better chance of winning than the odds offered by bookmakers. Therefore, you will have an advantage in the long run, that is, you will win.
Suppose Malmo and Djurgarden play. The odds for Malmo to win the match are 1.90. However, you know that Djurgarden is missing 3 defenders, the coach has been sacked and Malmo is playing well at home against them, for example. In this case, you estimate the odds at 1.50 for Malmo to win, i.e. you see a potential mistake in the odds for bookmakers, they are overestimated. This difference of 40 hundredths in your advantage is called value.

Even if this bet loses, if each of your predictions has a similar value, in the long run you will win.
Here is an example of our paid predictions on the site. To some of them we add a short and basic reason why the bet is valuable. As you can see, many of them lose, but the statistics show that we have a profit every month, which means that a whole month of valuable bets give a positive result.
How to find valuable bets
As we gave in the example, solid information makes a solid bet. If you reach key information about a team and you are one of the first as an absent top player or, for example, the fact that the coach has decided to keep the starting 11 for the next match and will give a chance to many reserves, you will find value in the odds.
Another piece of advice I can give you is to register with several bookmakers to always bet the highest odds for a given market.

Where to find value
As bad as it may sound, it will be very difficult to find value in the big leagues, because there bookmakers have hundreds of times more information than you and even if you make the greatest analysis it will be insanely difficult, not to say impossible to succeed in the long run. Why? Because the odds are calculated perfectly and even if you win 1-2,5,20 times in a row, in the long run, you will always lose. If there is no value, there is no profit.
It is best to follow several teams from smaller leagues, for example Bulgaria – Second League or African leagues like us. You don’t have to do big analyzes, just follow the statistics and find out about the team news on the internal sites. The more time you do it, the more familiar your teams will become and the more value you will see.
You can take a look at our main reasons for betting to imagine it better.
Conclusion
The only 100% working betting strategy (apart from arbitrage bets) in the long run is betting on valuable odds.
Be prepared to face bad times, but the most important thing you can charge yourself with is patience. If you start doing it constantly, things will happen little by little. We are always available for questions.
If you’re still not convinced of how powerful value betting is, we’ll tell you about Tony Bloom, the owner of Brighton & Hove Albion, whose fortune is estimated at more than £1 billion. Much of it comes from his football betting company, Starlizard. It hires talented analysts to look for valuable bets and play them. About 100 million pounds are the annual revenues of this company. I leave the conclusions to you.

I hope you have learned the most important lesson in betting. If this seems difficult to you, you can trust a professional in the area to save you this time. Again, I say don’t look for it on Facebook or Telegram, but on sites with verified statistics. Anyone who is interested in our services can view our statistics and subscribe from the subscription page.
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