Bet365 Story and Who is Denise Coates?
Who is this woman? Well, the boss of the bookmaking titan, bet365. It is her that we will introduce you to in this article, so you know where some of your money goes when you lose at the green bookmaker.
How is Denise Coates living now?
So, before we tell you the interesting yet few accessible stories about Denise Coates’ life, we’ll fill you in on how he’s living now. One example of how she spends her billions is that she has an Aston Martin DB9 with a personalised number plate, and in Crewe she and her husband have built a dream house, on a purchased property as it and everything built on it is worth around £90 million. She has offered millions to all her neighbours there to buy their land too, which has been confirmed by the neighbours themselves. The Coates’ luxury mansions are the work of the famous design firm Foster and Partners, which is the architect of Wembley Stadium, for example.
The house sits on a 52-acre country estate and features an underwater tennis court, bike tracks, stables, walled gardens and even a 75,000-square-foot man-made lake with a matching glass lake house. She and her husband have 5 children with 4 of them adopted by the same family and no information on the 5th.
Form where does she actually starts?
This lady doesn’t much like being the center of attention. She herself says in an interview that publicity just doesn’t attract her, not that it bothers her. She likes to act and run her business in the best way possible without being pretentious with it. However, as is often the case for such ultra rich and ultra successful personalities, there really isn’t that much information about their early years, other than the basics.
So we’ll tell you briefly about her father, from whom she inherited her business acumen. His name is Peter Coates and he owned his hometown team Stoke City for many years. The son of a miner, Peter lived in poverty at a young age and had to cut school at 14 to start work and help support his family. He was quite ambitious and after going through the army, he started working in a restaurant chain but then managed to make his own catering company. With the profits from there he started another small business, namely a chain of betting shops under the name Provincial Racing. Something like the local Eurofootball from years ago.
During this time Denise Coates spent his childhood in Stoke on Trend and attended the local Sandbach High School. Her maths teacher said later that it was obvious even then that Denise was super smart and even brilliant with numbers and had a huge IQ. You know who else is a billionaire mathematician extraordinaire? The answer will hardly seem strange – Vasil Bozhkov. So when someone asks what maths will serve them in life, they can be stumped quite easily. Let’s briefly return to Denise’s father. Peter Coates had some success with punts in the 1980s and so it was that he ended up buying a percentage of Stoke City shares in 1989. At that time his daughter, Denise, graduated from Sheffield University with a first in econometrics applying statistical models to economic data to perfection. Shortly afterwards she started working in her father’s business and within about 6 years became Manager of Provincial Racing. No doubt she helped enormously in growing the business, but at one point described it as “a small and pathetic chain of betting shops”.
However, in the 1990s she learned a great deal about betting as she effectively ran her father’s business while he was catering. Even then, Coates realised the huge impact online betting could have and decided she had the qualities to be one of the pioneers in this field because she had an exceptional flair for innovation.
The creation of bet365
The turn of the century were pivotal years for Coates . In 2001, she bought the bet365 domain for over €20,000 on eBay. The other major moves she made were to contact the capitalist elite at the time and try to convince some of the rich to invest in her business. She failed to persuade any, so instead she persuaded her father to take out a £15 million loan from the Royal Bank of Scotland with her father’s main business, the bookmakers, as collateral for the loan. In the early years the business didn’t do much and things were on the scales as to whether it would work and her family had to sell various properties and even jewellery, the money from which, to put into bet365.
When she started bet365, Coates was actually working on the site in one of the familiar parking lot booths you’ve undoubtedly seen. Coates assembled a team of programmers, rather than buying a platform or finished product from a third party. That is to say, she decided to rely entirely on herself. Bet365 is betting on multiple sporting events. Realistically, there haven’t been many bookmakers that have offered bets on events literally from around the world. All in all, the whole process of the bookmaker is extremely innovative and even many women are interested in betting because of this.
In 2005, the Coates family sold the bookmaking outlets to a company called Coral, making a profit of £40 million. All the money was invested in improvements and innovations for bet365.
The site is starting to be translated into more and more languages to reach more and more people. Bet365 is also starting to offer online poker, casino and bingo, but sports betting remains their main market.
In 2006, Bet365 bought bowman.com, the first telephone betting company in the US, and acquired all of its customers. In 2013, Coates invested in an app for bet365, because tablets and smartphones were becoming more and more used then.
Real bet365 are ahead of the competition all the time. Since 2006. By 2020, bet365 is increasing its revenue many times year on year. The company is investing huge sums on top marketing in every form.
Interestingly, they have been very successful in advertising live betting, which according to data, over 75% of the company’s revenue comes from.
The work ethic at bet365 is unrivalled and the company only employs the best relative to the position. Many well-known bettors and people associated with gambling claim that bet365 is kind of like amazon only on the betting side.
Denise Coates is quite a brave woman, because bet365 are one of the few bookmakers that allow themselves to operate in “grey areas” like Asia. In 2014, there were people betting at this bookmaker in China, and back then, betting was banned there, and anyone who violated it faced jail time.
Bet365, however, refuses to comment on whether the bets are accepted and what the location of these people is. The information they give to the authorities is scarce. This is because the company is not public, as if it were, it would have to provide the information requested in full.
Interesting facts about Denise Coates
In fact, Coates doesn’t like to do many interviews, she doesn’t like to be asked a lot of questions about the company and answer them. Often, information about her comes from Coates herself via email. Why is it that I see so many similarities in the actions of our most prominent businessman in this field, namely Vasil Bozhkov, who until 1-2 years ago had several interviews on the cross. But getting back to Denise, every year she has won the prize for the richest CEO for years now she states that her salary is fair, even though it is significantly higher than many of the richest CEOs of various companies in the UK.
Some interesting facts. She earns on average around £48,000 per hour and 20,000 times the average salary in England per year. She owns 50% of bet365 and according to Forbes her wealth is estimated at around $5.5 billion. She is proven to be the most successful businesswoman and the highest paid CEO in the UK.
Her salaries are as follows.
Denise Coates is the biggest taxpayer on the island. Her family have topped the list for 3 years in a row paying over £480 million in tax last year. She has decided to keep her business in England rather than move to a jurisdiction with lower tax brackets. I.e. In doing so it is helping its country enormously and has paid over 1.3 billion in tax since 2016.
It does, however, have a huge charity company as in 2020, for example, this company has spent £85 million on various causes including various hospitals in local Stoke as well as in Africa, the Philippines etc. In addition, Denise Coates Charities is also involved in many other activities such as funding animal shelters, education in schools, high schools, programs for autistic patients and dozens of other similar activities.
Very little is known about her family life because she manages to keep it a secret quite well, as well as much of her business. Her husband is a director of Stoke City. Her father has owned bet365 for years, and the bookmaker is the team’s main sponsor.
In practice, Denise Coates’ success is phenomenal to say the least. She is literally building a kingdom in betting with this site because no matter what we say, bet365 is the absolute dominator in the field and this is easily proven by their revenue and customers compared to the competition. In 21 years, bet365 has attracted over 6 million customers and spread across 200 countries.
With revenues of £2.81 billion in 2020-2021 alone, bet365 is a sports betting empire with one of the most powerful female visionaries in the world and certainly in the UK at the helm. Her success is a source of inspiration to men and women alike.
Stop feeding her
Don’t forget something else, though. A huge part of bet365’s income comes from gamblers and amateurs who are enticed with marketing, bonus offers, special offers with nice odds on bets from big events and the like, while at the same time professionals and successful players like us and our customers are being limited constantly. So if you don’t want to make Denise Coates rich, join our community and start winning.
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